Biome Capital Partners
Partners in Prosperity
Brand Strategy (lead by Dave Murphy)
Brand Identity
Brand Guidelines
Presentation Template Design
Stationery Design
Biome Capital Partners are a US-based regenerative ecosystem investment platform creating prosperity for farmers, investors and the planet.
Emerging from a variety of business sectors, they are a team united by a common goal of a just and thriving food system; one that nourishes the land and those who steward her. They invest in farmland partnerships with growers, infrastructure, technology and distribution in a regionally coordinated approach to maximally realise the full value of needed change.
In close collaboration with the strategic lead by ReWild Projects, Make Tomorrow created a visual language that treads the fine line that speaks to the sensitivities of farmers (‘don’t rip me off’) with investors (‘make me money’), all the while demonstrating the wider benefits of regenerative farming for healthy soil, crop quality and biodiversity.
The identity speaks to the grounded roots of the core business purpose and adds a pop of energy and optimism with our standout Biome Green and contemporary typography. Images work at macro and micro level, showing the importance of the big picture and the critical application to the smallest details of everyday life.
The Brand Guidelines provide a necessary roadmap for the business as they apply the exciting new brand presence across a multitude of applications, and navigate international cultural complexities.