Bophelo Foundation

The Bophelo Foundation is a non-profit organisation based in southern Africa, aiming to restore and protect natural ecosystems, support cultural identity and creative expression, and open pathways to education, skills, and opportunity.

Our role was to bring this amazing and beautiful story to life through a deeply human visual identity and execution across various channels.

We created a full identity design system which allowed for the expression of the 3 core pillars of activity: Land, Heritage,
and People and documentation for all brand assets and their ongoing application.

The Website is designed to reveal the purpose and methodology behind Bophelo, as well as sharing the great work being done, the partnerships involved and recent news stories.

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“It looks wonderful and has made bringing the launch together a breeze with the elements easily usable. The brand feels familiar and strong already even before launch. Thank you. I will be sure to reach out should we be able to utilise your expertise for further brand elevation work there. It’s been a pleasure, and a true ease working with you.”

Deana Marrocco — Marketing Director, Bophelo Foundation