Chi Longevity

Chi Longevity is a group of clinical practises in SE Asia, lead by the world’s pre-eminent longevity scientist Dr Andrea Maier. Through her expertise and reputation ‘The Maier Method’ has earned the right to claim global recognition as the definitive authority of longevity science in practise.

The strategic brand approach developed with 3rdspace uncovered the practice’s primary purpose: To Redefine Aging. It’s not just about living longer, but living better for longer, backed by deep science and expertise.

Anchored by the refreshed strategy the visual identity and design took a subtle and sophisticated approach, combining important scientific validation of the process with the human experience and real-life outcomes in the brand expression. Images show a down-to-earth elegance and dignity that demonstrates that this is not a false promise, ‘miracle treatment’ or a glorified wellness retreat, but an evidence-based holistic reset of life values and health treatment.

The brand mark was required to retain the legacy circular dot symbol and was elevated with a sophisticated colour and type treatment.

A focused and distinctive colour scheme creates a warmer and earthier connection in contrast to the typical sterile clinical hues widely used in this sector.

Our digital presence including website and templated social content continued the themes and expressed specific instances of evidence, approach and philosophy across the various programs.