Flexity

Flexity are a team of experts that specialise in delivering advanced new technology solutions that address some of the wicked tech problems of energy transition.

Working with our partners Digital Native we started with a strategic deep dive workshop into the business. Seeking to understand the key drivers to lean into, the pain points and turn-ons for existing and prospective customers, a competitive analysis, brand personality, values, and tone of voice that will enable the company to maximise their growth potential and impact.

This formed the foundation for the creative process and the yardstick to measure it against. Conceptually we wanted to express the ability of the team to get ‘under the hood’ of their customers’ complex challenges within the energy transition space. ‘Peeling back’ the x symbol to reveal the surprise behind was the ideal way to express how they work and the value they bring.

As always the client relationship is key and Directors Nick and Michael were very willing participants, giving great feedback and encouragement throughout.

The new brand has been showcased at several conference events now and the feedback has been extremely positive.

“Thank you so much for the presentation, it certainly has us thinking, but also has us very reassured that what ultimately pops out the end of this process is going to be very professional. Great look and feel, and very appropriate elements. 

Great work guys, very impressive”

Nick Yates, Director Flexity