3rdspace Brand Identity
Rebranding the award-winning social media content specialists. The agency needed to update and rationalise their brand in order to achieve sharper clarity, focus and consistency throughout their communications suite, and to have the robustness, flexibility and longevity to evolve with the business into the future.
The name 3rdspace relates to the space between brand and consumer so it was important to retain a reference to these 3 elements. The triangular symbol streamlines and simplifies the previous venn-diagram style of symbol. The new symbol has a dynamic quality with the vibrant colour gradient and extended colour variations that speak to the key strategic drivers within the business.
The rebrand includes updated graphic expressions of the DNA of the company such as purpose, values and partnerships as well as updated typographic styles for headlines and body copy, imagery, colour palette and gradients. We developed a clear set of Brand Guidelines to help the internal team understand the necessary applications of the brand to maintain optimum integrity and consistency across digital and printed applications.
The identity has been executed across key touchpoints such as client presentations, social media and a soon-to-be-launched website.