Bringing the brand to life
Working closely with our friends at 3rdspace we developed an evolutionary brand pathway for Aurecon, a visionary purpose-led design, engineering and advisory company. The objective of the engagement – to update the strategic focus and visual identity to help express Aurecon as a human-centric thought leader that delivers world-class innovative transformational solutions.
The business’ intention to deliver an ‘integrated solution’ was the catalyst to presenting a unified brand language, one in which there is a holistic approach, as opposed to diversified specialisms. A warmth and vitality is infused into the brand through video, imagery and hand-generated text. The expression of Eminence is built-in to a consistent elevated design system with imagery and a tone of voice that speaks to the company’s human-centric values.
We refined and updated all of the brand assets to reflect this shift in a subtle but significant way. From visual identity and tagline to colour scheme, typography, digital, print and motion applications, internal and external comms and templates. A sample of the transformation is shown below.