Reinventing a design icon

Geyer is an award-winning international interior architecture and design company that has established a reputation for progressive, intelligent design for over 40 years. Our challenge was to refresh and reinvent Geyer to take the company to the next stage of its development, reflecting the new ownership and a fresh strategic business approach, both internally and externally.

We worked closely with the Geyer leadership team in a collaborative strategic and creative process resulting in a transformational people-focused brand vision, identity and visual expression.

We brought in photographer Anthony Geernaert to help create a strong and purposeful suite of images that create an heroic and intelligent  signature look for the key brand impact moments.

The client’s response to the end result: “Our team is energised by the new brand direction and they’re very much looking forward to creating innovative, human-centred designs that will make a difference and transform lives.” Adam Mundy Global Design Director, Geyer.

Project completed while Creative Partner of Extrablack.





Client — Marcel Zalloua, Robyn Lindsay, Carol-Ann Pickvance
Studio — Extrablack
Brand Strategy — Stuart Keith, Ray Parslow, Kelly Mitchell
Creative Direction — Kelly Mitchell
Design — Gary Walmsley, Kelly Mitchell
Photography — Anthony Geernaert
Video Production — Screencraft