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James Squire

Working closely with architects Collins & Turner our task was to give each of the 10 bars a unique appearance and atmosphere which enlightens and engages with the consumer and builds awareness in James Squire and the world of craft beer.

Our solution was to combine the narrative of each location with the James Squire story through engaging imagery and messaging, using bespoke materials and signage techniques for a unique experience.

As a result James Squire is one of Lion’s fastest growing and most profitable brands. Tap volume at The Charming Squire in Brisbane exceeded 200% of expectations.

Our roles included brand development, environmental design, placemaking, signage and wayfinding, and print collateral. Project completed while Creative Partner at Extrablack.


Client — Lion Co. Lachlan Hadfield, Skye Anderson, Richard Spicer
Studio — Extrablack
Architect — Huw Turner, Collins & Turner
Creative Direction — Kelly Mitchell, Ray Parslow
Design — Kelly Mitchell, Ray Parslow
Illustration Christopher Nielsen