Twenty Hall Bondi Beach

Twenty Hall is a boutique luxury apartment development in the heart of Sydney’s iconic Bondi Beach.

Designed by leading Sydney architect William Smart and set back from the beach on the old Post Office site, we established early on that the best strategy to take to market was to focus on the premium design and lifestyle aspects of the development. There is nothing in the area to compare in terms of quality of design and build execution.

We created the twin XXs to represent the roman numerals of what is a prime address and designed the brand campaign to be as minimal and elegant as the apartments themselves.

The entire development is now 100% sold out inside 6 months on the market.

Project completed while Creative Partner of Extrablack.


Client — Taylor. John Scicluna, Natalie Wickham, Jacklyn Wickham
Studio — Extrablack
Creative Direction — Kelly Mitchell
Name Development — Kelly Mitchell
Creative Direction — Kelly Mitchell
Design — Kelly Mitchell, Camille Jouarré, Gary Walmsley
Photography and Video Direction — Andrew Goldie
Web Development — Macadamia Digital