Chi Longevity

Chi Longevity is the clinical practice for the world’s pre-eminent longevity scientist Dr Andrea Meier. Through “The Meier Method’ and her expertise and reputation the clinic has earned the right to claim global recognition as the definitive authority of longevity science in practise.

The strategic process developed with 3rdspace uncovered the practice’s primary purpose: To Redefine Aging. It’s not just about living longer, but living better for longer.

Having secured the refreshed strategic approach the visual identity and design took a subtle and sophisticated approach, combining important scientific validation of the process with a human face and real-life, outcomes-focused brand expression.

The logo was required to retain the legacy circular dot symbol and was elevated with a sophisticated colour and type treatment. Images show a down-to-earth elegance and dignity that demonstrates that this is not a false promise of ‘miracle’ treament, more a holistic reset of life values and health treatment.

A focused and distinctive colour scheme creates a warmer and earthier connection in contrast to the typical sterile clinical hues in the sector.